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WingSix Interview on Marketing, SEO, PPC, Conversion Testing, and Reseller Hosting
27th October 2006

In this interview with WingSix we cover their marketing strategy, PPC, increasing conversion, conversion testing, SEO, affiliate marketing, and their reseller hosting packages. WingSix is a division of Sever Central Network and has a client base of over 10,000. Their hosting plans are powered by the Cpanel/WHM control panel.

Interview: http://www.resellerguide.com/articles/interview-hosting/wingsix-interview/123

Questions:

1.) General Info - We cover WingSix's relationship with Sever Central Network, how long they have been in business, and a few other small bits of general info

1.) Advertising / Conversions / Split Testing - This section covers what type of advertising WingSix does and which they find to be the most rewarding. We also talk about how they track conversions, split testing, and how they plan to increase their conversions. We also talk about the software they use to monitor and test all of this.

2.) SEO - We talk about what SEO goals WingSix has set, who handles their SEO strategy and how that is working.

3.) Affiliate Marketing - Affiliate marketing has grown a lot the last few years. We talk about WingSix's strategy, their upcoming in house affiliate program, and how CJ has been working for them.

4.) Handling Growth and Support - Handling rapid growth can be hard. We cover what WingSix has in place to handle this and a few questions on their support staff.

5.) WingSix's Reseller Hosting - We talk about what WingSix offers with their reseller hosting plans. Data center locations, plans to offer a European location, overselling, how they decide how many clients to put per server, reseller upgrade options, upcoming hosting plans , their backup system, and a few final thoughts!

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